Company Verisign has published the next statistical report on domain names and quantity of new registration. As of October, 1st of this year on the Internet it was totaled 112 million domain names in all domain zones of top level. It on 30% is more, than one year ago. Servers of system DNS process on the average 21 billion inquiries daily only to domains COM and NET.

During the third quarter of 2006 it has been registered more than 9,4 million new domains. It, the truth, on 14% is less, than in the second quarter. Decrease has occured in national domains that can be connected with outflow of registration in new all-European zone EU.

National domain US still is one of most roughly developing. Experts mark, that from all leading national domains two-place growth (in percentage) from a quarter by a quarter is swept up only in five domain zones among which are allocated AT (Austria), ES (Spain), FR (France), RU (Russia) and US (USA).

Experts notice one more interesting tendency: many domain registrars have begun active marketing among bloggers, convincing them in necessity to receive an own name. Registrars spend millions dollars for advertising and even open own blogs for the purposes of propagation. The share of private persons among owners of domain names for a year has grown from 25% up to 30% and continues to grow.

For last year on the Internet the most intensive is fixed for all history of its development increase in number of domains. Growth dynamics of domains registration number has beaten the previous record 2000 when it was observed "dot-com boom", caused by scale investment in the Internet-business. Such growth of analytics connect both with a proceeding development the Internet-segment, and with an active marketing policy of registrars and packing of their services, and also with growth of profitableness of use of domain names for generating the advertising traffic on technologies Pay-Per-Click (PPC).

More often at viewing sites the Internet-users resort to the help of bookmarks or direct input of site names (65,5%), then to the help of search systems (13,4%) but only then already address to catalogues, to contextual hypertext references and other means of navigation.

The most effective means of new users attraction for sites are search engines. More than 50% of Internet users use them daily. The search engine most popular in the world at the moment is Google. Feature of algorithms of search results ranging of Google became the basic subject of researches within the limits of Search Engine Optimization. The revealed opportunity of partial management of ranging of results of search has led to splash in activity in the market of domain names registration.

Activity of "optimizators" has caused response of search systems. It is curious, that they have not rushed by hook or by crook "kill" SEO's, and have suggested owners of sites to participate in the partner programs on principles PPC (Pay Per Click). Google the first has deduced on the market the product AdSence, then has appeared Content Match from Yahoo! and lastcompany Microsoft has started in test operation a platform adCenter. All these decisions allow the owner of a site to place the block of advertising references on its pages. References targeted on a context (it is defined by a content of a site), keywords (get out the owner of a site), geography, a demography, etc. For each transition of the visitor under such reference the owner of a site receives corresponding compensation.

As a whole, if in 2004 the market of new registration and re-registrations of domains with the purpose of advertising was estimated in $2,6 billion, by 2009 (by estimations of experts Jupiter Research) it should grow up to $5,5 billion Thus, the potential of domains registration quantity growth far is not settled.